Beyond the Gaze: Jule Campbell's Swimsuit Issue

2024

107 minutes

Documentary

Overview

Jule Campbell, an understated icon, shattered glass ceilings in the 1960s with her artistic vision for the Sports Illustrated Swimsuit Issue. This documentary chronicles her 32-year reign as founding editor, transforming a struggling magazine into a billion-dollar brand. More than just beautiful bodies, Jule championed intelligence and empowered models like Christie Brinkley and Kathy Ireland, fostering their rise to superstardom. Directed by Jill Campbell, the film weaves together Campbell's remarkable journey with the evolution of feminism and fashion. We witness the shift in society's gaze, from the objectification of the 60s to the body positivity movement of today. Through archival footage and intimate interviews with Campbell, we see a woman reflecting on her legacy with grace and wisdom. Visually stunning, the documentary captures the essence of Jule's artistry, a testament to the powerful impact she left on generations of women.